尊敬的ellman用戶及經(jīng)銷商：由于2012年3月15日美國ellman公司對產(chǎn)品價格進行了調整，2012年5月1日正式實行了最新價格表價格銷售，北京華康普美科技有限公司于2012年7月10日也正式發(fā)布了最新的中國地區(qū)ellman產(chǎn)品的最新價格表，具體內容請與北京華康普美科技有限公司各地區(qū)代理商聯(lián)系，如果您的地區(qū)還沒有代理商或者您還不清楚代理商信息，請直接與華康普美市場部聯(lián)系，下面是美國ellman公司產(chǎn)品配件漲價通知函。

Dear Int’l Distributor Partners;

親愛的國際經(jīng)銷商合作伙伴：

On behalf of the entire Ellman International team, we thank you for your strong support and cooperation in growing the ellman business in your markets. We greatly appreciate your accomplishments and look forward to our future success together.

我們代表整個ELLMAN國際團隊，感謝您在不斷增長的ELLMAN業(yè)務市場中的大力支持與合作。我們肯定了您的成就，并且期待未來的共同成功。

The purpose of this letter is to notify you that Ellman will be implementing a modest, global price increase related to our accessories (e.g., electrodes) product line effective May 1, 2012. We will not be increasing the prices for our generators or generator packages at this time.

這封信件的目的是通知您，ELLMAN的有關配件（例如，電極）將于2012.5.1施行適度的、全球性價格的上漲。這次漲價并未涉及到機器及整套裝置。

We know that a price increase is seldom well received by any sales team or distribution network. Ellman International has not raised prices of our accessories since the fall of 2009 and that was the only time in the past four years. During this time, our cost to manufacture our world-class products has continued to rise every single year. The majority of this increase is due to the cost of raw materials needed to create our products, a cost for which we do not have direct control. We have also faced an increase in the cost of labor and have been absorbing these cost increases without passing them on to you for the last few years.

我們知道，價格的上漲很少受到銷售團隊或分銷網(wǎng)絡的好評。ELLMAN國際自從2009年秋季以來并未就配件有過漲價，這次漲價也是在過去四年中的一次。在這些日子里，我們的制造成本每一年都在提高。大多成本的增加是由于原材料的上漲，這也是我們無法控制的。我們還面臨著勞動力成本的上升，過去的幾年里，這些成本增長一直由公司所承擔。

Each year since we acquired Ellman, we have reinvested heavily in our business to help you grow. Last year alone, we increased investment spending in Ellman by 37% over 2010. Certainly you have experienced the improvements in customer service and quality from our investments over several years. Last year, many of you also began to benefit from new products and initiatives including GlideSafe, DUAL EMC 90, the new AcuSect, impressive Pelleve marketing support materials, published clinical articles, podium presentations and the new Pelleve Treatment Guidelines – to name just a few things. The revenue from this modest increase will also be reinvested back into Ellman to support your future sales growth.

自從我們收購ELLMAN以來，我們在業(yè)務上投以巨資來幫助大家成長。僅去年一年，我們在ELLMAN的資支出比2010年增加了37%。毫無疑問，在過去多年的投資中，你們在改善客戶服務和產(chǎn)品質量有了很多經(jīng)驗。去年，你們中的許多人也開始受益于新產(chǎn)品和主動權，包括GlideSafe, DUAL EMC 90, 新AcuSect，令人印象深刻的Pelleve行銷輔助材料，臨床的文章，公開的演講以及Pelleve治療指南-僅僅列舉幾件事。這個收益的適度增加也將會回流至ELLMAN來支持你未來的銷售增長。

We will provide you the updated Int’l Price Pages by March 15 so you can finalize your pricing and begin to communicate this information with your customers. As a reminder, orders received and shipped in March represent an opportunity to purchase your accessory needs in advance of the price increase AND take advantage of the Q1 Performance Reward Program. Thank you for your understanding, kind cooperation and continued support.

我們將為您提供3.15的最新國際價格，這樣你可以確定你的定價，并傳達給客戶相關信息。作為提醒，在進一步的價格上漲的情況下，三月份是一個利用Q1績效獎勵計劃來購買配件的好機會。感謝您的理解，友好合作與不斷的支持。

Gary L. Wilson

Senior V.P., International Sales

加里 L.威爾遜

國際銷售部高級副總裁

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